SENIORS RESIDENCES

Senior citizens comprise 13% of the U.S. population. It turns out that seniors who have Internet access benefit greatly from the resources available online - communicating with family, researching health information, tracking their investments - all from the comfort of their home or senior center.

Wealthy and educated seniors are most likely to go online. Many of these extraordinary seniors have been coaxed online by their children and grandchildren. They have become enthusiastic Internet users who love email and use the Web to gather all kinds of information that helps or entertains them.

Wired seniors are more likely than their offline peers to be married, highly educated, and enjoying relatively high retirement incomes. More senior men than senior women use the Internet - but this is rapidly changing.

The top Internet activities among seniors who go online: 93% of wired seniors have used email; 58% have gotten hobby information online; 55% have read the news online; 53% have searched for health and medical information online; 53% have browsed the Web "just for fun"; and 53% have checked weather updates. Younger Internet users are more likely than older users to identify work-related research or shopping as top Internet activities.

Email is the application that has most engaged senior citizens with the Internet. Ninety-three percent of wired seniors have sent or read email. On a typical day, wired seniors are more likely to send email than the average Internet user. Some 53% of all seniors with Internet access go online to check email on a typical day, compared to 48% of all Internet users. That figure suggests that on any given day about two million seniors are using email. Email is popular with every group of seniors - men, women, those with advanced educations and those with just a high school education.

If you are looking for a way to keep your seniors excited about technology and in touch with loved ones, have WHOTSPOT set-up your seniors residence. Our Seniors package also includes on-site group training on "using a computer" and "Safe Surfing".

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